Constance Keane first appeared on screen in the film, Sorority House, in 1939, in which she was noticed by director John Farrow, who was appealed by her hair always covering her right eye, which enhanced her beauty and gave her an air of seductive mystery. Introduced to Paramount producer, Arthur Hornblow Jr., who changed her name to Veronica Lake which suited her blue eyes, the actress gained attention with her small role in Forty Little Mothers, in 1940. It is the films, I Wanted Wings and Sullivan's Travels that earned her critical and public acclaim as well as her film noir femme fatale persona. By the late 1940s, her career began to decline due to her heavy drinking habits and her bad reputation pushing many directors and actors to refuse working with her. She was known as The Bitch and deserved the title. Veronica Lake was also highly popular for her peek-a-boo hairstyle which was widely imitated. However, during World War II, the government had to convince the actress of changing her trademark style to encourage women now working in war industry factories to adopt safer hairstyles after a number of dramatic accidents had occurred.